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Joan (Levine) Eichberg 1925 - 2021

Joan (Levine) Eichberg was born on January 3, 1925 in The Bronx, Bronx County, New York United States, and died at age 96 years old on July 27, 2021 at California. Family, friend, or fan, this family history biography is for you to remember Joan (Levine) Eichberg.

Joan (Levine) Eichberg

January 3, 1925

The Bronx, Bronx County, New York, United States

July 27, 2021

California

Female

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Joan (Levine) Eichberg Joan Eichberg (1925 - 2021)

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Joan (Levine) Eichberg's History: 1925 - 2021

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01/3

1925

Birthday

January 3, 1925

Birthdate

The Bronx, Bronx County, New York United States

Birthplace

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Ethnicity & Family History

Joan was born on January 3, 1925 in the Bronx, New York. She was the oldest child of Emanuel Hoffman, who was in the textile business, and Blanche Meltzer, a teacher. During the Depression, the family moved from New York to California where Emanuel joined his older brother, Reuben, in the business that Reuben had founded, Hoffman California Fabrics, today a major textile manufacturer and importer.
Early Life & Education

Her strong intellect and creative talents were evident very early on. She graduated from University High School in Los Angeles in 1941 at the age of 16. She attended University of California, Berkeley as a scholarship recipient and graduated in 1945 with a double major in Journalism and Psychology. And then the magic began … she found her place in the world of advertising. She liked to “sell with words,” so it was a perfect place for her creativity and writing skills.
Professional Career

After a few years of trying to fit into the man’s world of advertising, Joan and her business partner, Adrienne Hall, founded Hall & Levine Advertising, Inc. in 1959. H&L was an agency started by women, with a predominantly female work force, and with such advanced ideas as partial work weeks to enable new moms to enjoy their young children and at the same time expand their advertising skills and be able to make ingenious new contributions to the language of advertising. H&L targeted their ads toward products and services women bought for themselves AND their families which was an entirely novel concept at the time. The agency was a force to be reckoned with for over two decades, creating ads for companies like Neutrogena, Max Factor, Catalina swimwear, Nissin Top Ramen, Rodelé Cheese and Subaru, to name a few. Many young women were mentored and nurtured at H&L in ways that were not happening elsewhere and set the stage for women of today to climb a previously unavailable ladder. Joan continued to make creative contributions to areas outside of advertising whenever the opportunity arose. In 1983, she is credited with creating a new logo for California State University, Los Angeles’ campus. She worked on early direct mail advertising campaigns at Home Savings of America. She designed outreach campaigns for Jewish Family Services in San Diego as well as for San Diego Hospice. She continued to mentor young writers and was always available to help with creative projects at her senior residence community, Vi in La Jolla, California.
Personal Life & Family

But most of all, in the last couple of decades of her life, she enjoyed being married to her soulmate, Norman Eichberg, whom she wed in 1994 at the age of 69 (and he was 74). They were wonderfully compatible and loved to travel as often as possible. She returned to singing (in her 20s she had been a member of the Roger Wagner Chorale). And, she spent time with her children and grandchild whenever she could. She will be missed by all who knew her. But, we like to think that she and Norman (who passed away in 2018) are now together, hand in hand (and probably causing some kind of trouble) once again. Her two daughters survive her - Beth Firestone and Eve Schenker, their spouses – Mike Firestone and Nathaniel Schenker, and her grandson – Joseph Schenker.
07/27

2021

Death

July 27, 2021

Death date

January 3, 1925 – July 27, 2021

Cause of death

California
Death location

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Obituary

OBITUARY Joan Levine Eichberg January 3, 1925 – July 27, 2021 Obituary of Joan Levine Eichberg What shall I do? Live fully! In what shall I believe? In the seed. Why do I live? To offer a gift. - S.Shalom, an Israeli poet Joan Levine Eichberg died peacefully on July 27, 2021. She was 96 ½ years young, and she lived a full, rich and amazing life. She spent the majority of her years doing things that she loved to do … creative writing, traveling, meeting new people, singing, taking daily walks, cooking and especially baking, and achieving things that people told her were not possible. She was exceptionally intelligent, a creative genius, a pioneer, a mentor, strong minded (possibly a little stubborn) and driven to succeed. Joan was born on January 3, 1925 in the Bronx, New York. She was the oldest child of Emanuel Hoffman, who was in the textiles business, and Blanche Meltzer, a teacher. During the Depression, the family moved from New York to California where Emanuel joined his older brother, Reuben, in the business that Reuben had founded, Hoffman California Fabrics, today a major textile manufacturer and importer. Her strong intellect and creative talents were evident very early on. She graduated from University High School in Los Angeles in 1941 at the age of 16. She attended University of California, Berkeley as a scholarship recipient and graduated in 1945 with a double major in Journalism and Psychology. And then the magic began … she found her place in the world of advertising. She liked to “sell with words,” so it was a perfect place for her creativity and writing skills. After a few years of trying to fit into the man’s world of advertising, Joan and her business partner, Adrienne Hall, founded Hall & Levine Advertising, Inc. in 1959. H&L was an agency started by women, with a predominantly female work force, and with such advanced ideas as partial work weeks to enable new moms to enjoy their young children and at the same time expand their advertising skills and be able to make ingenious new contributions to the language of advertising. H&L targeted their ads toward products and services women bought for themselves AND their families which was an entirely novel concept at the time. The agency was a force to be reckoned with for over two decades, creating ads for companies like Neutrogena, Max Factor, Catalina swimwear, Nissin Top Ramen, Rodelé Cheese and Subaru, to name a few. Many young women were mentored and nurtured at H&L in ways that were not happening elsewhere and set the stage for women of today to climb a previously unavailable ladder. Joan continued to make creative contributions to areas outside of advertising whenever the opportunity arose. In 1983, she is credited with creating a new logo for California State University, Los Angeles’ campus. She worked on early direct mail advertising campaigns at Home Savings of America. She designed outreach campaigns for Jewish Family Services in San Diego as well as for San Diego Hospice. She continued to mentor young writers and was always available to help with creative projects at her senior residence community, Vi in La Jolla, California. But most of all, in the last couple of decades of her life, she enjoyed being married to her soulmate, Norman Eichberg, whom she wed in 1994 at the age of 69 (and he was 74). They were wonderfully compatible, and loved to travel as often as possible. She returned to singing (in her 20s she had been a member of the Roger Wagner Chorale). And, she spent time with her children and grandchild whenever she could. She will be missed by all who knew her. But, we like to think that she and Norman (who passed away in 2018) are now together, hand in hand (and probably causing some kind of trouble) once again. She is survived by her two daughters - Beth Firestone and Eve Schenker, their spouses – Mike Firestone and Nathaniel Schenker, and her grandson – Joseph Schenker. In lieu of flowers, donations can be made in her name to Jewish Family Services’ San Diego chapter (www.jfssd.org/ways-to-give). A celebration of life ceremony has not been scheduled at this time. Should one be scheduled in the future and if you wish to be included, please contact Eve at [contact link]. The best way to honor Joan … surround yourself with beauty, love and friendship as much as possible and don’t forget to laugh and smile.

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Did you know?

Joan (Levine) Eichberg lived 19 years longer than the average family member when died at the age of 96.

The average age of a Levine family member is 77.

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4 Memories, Stories & Photos about Joan

Beth Firestone, the daughter of Joan (Levine) Eichberg

Amanda S. Stevenson

17.7k+ favorites

12/04/2024

Beth Firestone, the daughter of Joan (Levine) Eichberg

A photograph she uses for business.

Date & Place: Not specified or unknown.

Comments

Joan (Levine) Eichberg appeared as a guest on the David Susskind Show.

Amanda S. Stevenson

17.7k+ favorites

12/04/2024

Joan (Levine) Eichberg appeared as a guest on the David Susskind Show.

He was a great Television Host.

Date & Place: Not specified or unknown.

Comments

Amanda S. Stevenson

17.7k+ favorites

12/04/2024

I was watching the David Susskind Show in the late 70s.

His guest was a marketing genius named Joan Levine.
Joan Levine helped make Subaru famous.
My friend and I were watching the show, and Joan Levine was so articulate, poised, and pretty. I said, "When I grow up, I want to be like Joan Levine."
At that point in my life, I had already turned 30. Joan Levine epitomized the perfect career woman.

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